Nocatee, eTown, and Pablo Creek Preserve

Meet The Developer Behind Nocatee, eTown, and Pablo Creek Reserve

When it comes to community development in Northeast Florida, The PARC Group stands out as a visionary leader. Known for creating master-planned communities that prioritize green space, technology, and lifestyle, The PARC Group is the developer behind some of the area’s most sought-after neighborhoods, including Nocatee, eTown, and Pablo Creek Reserve. In this episode of Discover Ponte Vedra, Lisa Barton interviews President and CEO Rick Ray to learn more about the group’s approach to thoughtful development.

Planning for the Long Term

The PARC Group has been developing in Northeast Florida for over 30 years. Their communities are designed to evolve over decades, with a strong emphasis on preserving natural resources and building lasting credibility. Even during the housing recession of the late 2000s, the group stayed committed to its vision, investing heavily in the early phases of Nocatee to ensure long-term trust with residents and future homebuyers.

Preserving Nature in Every Plan

One of the hallmarks of a PARC Group community is the integration of green spaces and protected lands. In Nocatee, for example, the group preserved and donated three and a half miles along the Intracoastal Waterway, now known as the Nocatee Preserve, to ensure long-term environmental stewardship. This balance between development and conservation is a key part of their identity.

Lifestyle-Driven Communities

Each community has a distinct brand and personality. Nocatee focuses on family-friendly living, community events, and accessible outdoor amenities. In contrast, eTown is built around a theme of tech-savvy, energy-efficient living, with features like net-zero energy homes and smart infrastructure. Both neighborhoods are tailored to meet the evolving needs of modern homebuyers while maintaining a strong sense of place.

The Role of Innovation

The PARC Group carefully selects builders who align with their vision. In eTown’s Kettering neighborhood, homeowners can choose to live completely off the grid by combining solar energy with in-home battery storage. This type of forward-thinking innovation is one of the ways the developer stays ahead of changing technology and consumer expectations.

Shaping the Future of Northeast Florida

For Rick Ray, success is about more than property values, it’s about building places people are proud to call home. Surveys consistently show that over 98% of Nocatee residents would recommend the community to family and friends, with the lifestyle being the number one reason people move there. That sense of satisfaction is what drives The PARC Group to keep raising the bar for development across Northeast Florida.

If you’re considering a move to Nocatee, eTown, or any other Northeast Florida community, contact the Lisa Barton Team.