Lisa Barton

Today the corporate office for Prudential Network Real Estate sponsored a strategy session to discuss effective ways to list and sell luxury properties. I met with about 20 other selected agents to share success stories and brainstorm new ideas for selling “high end” properties in the Ponte Vedra Beach & Jacksonville area. This was a great opportunity to compare notes and share strategies for selling luxury homes (i.e., real estate priced above $900,000). I was very pleased to learn that Prudential Network Real Estate dominates the luxury real estate market in the Northeast Florida area. Over the last year, Prudential agents have listed almost 20% of the luxury properties and sold over 21% of the those high-end homes. It was great to learn that Prudential’s average sale price was almost $100,000 higher than the second ranked real estate office (even though they have four times as many agents as Prudential). 

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Practical Home Selling Advice to Draw in Potential Buyers

Curb appeal refers to the first impression formed of your house from the street by potential buyers.  Having the right amount of appeal can literally make the difference between a potential buyer stopping to view the residence or continue driving.

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You probably recognize that selling a house in the current market is a challenge.  With many houses available, and those houses for sale staying on the market longer, potential buyers have more to choose from, feel less pressure to act now, and can be more demanding about concessions from sellers.  For these reasons, once you have made the decision to sell, and enlisted the help of a highly competent agent, you need to do everything possible to make your property stand-out and command the attention of buyers.  Below are some tips on what to do and why: 

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